Why go mobile?

Why your organization needs a mobile solution

The increase in smartphone use, accessing the web through mobile devices and the use of mobile applications continues to grow at a furious pace.

Although Blackberry devices still lead the overall number of smartphone handsets, the iPhone, iPod Touch devices are becoming cornerstones in the mobile space with a major lead in the number of apps available, downloads, app sales and users surfing the web. Tied with the wildly successful iTunes store, these handhelds are providing organizations with new ways to interact with their customers, anywhere at anytime with an unparalleled user experience.

Devices running the Android operating system are rapidly gaining a foothold in the mobile space and can't be ignored. Android users are accessing the web and downloading apps at a frequency similar to iPhone/iPod Touch/iPad users. The sheer number of devices available from various manufacturers on numerous networks give the Android platform a significant advantage.

From delivering an entertaining experience to supplying users with the latest news, organizations are increasingly relying on meeting the demands of the user through mobile devices. Meanwhile the users are spending much more time away from their desktops, laptops and televisions, immersed in a mobile environment.

These numbers on Apple devices gives some insight into the massive mobile space:

Apple has sold over 85 million iPhone and iPod Touch devices. Meanwhile, the iPad introduction continues to outpace supply. (January 2010)

54% of iPhone and iPod Touch users are in the USA. Currently offered in 90 countries, new carriers and countries are continually added to the fold.

As of today, there are over 185,000 apps in the store with nearly 200 more released every day. It takes an average of 5 days to gain approval and enter the store after submission to Apple for approval.

The iTunes store had 4 billion downloads from their app store.

"The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone...The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it." - Steve Jobs, Apple's CEO

Every new improvement in these powerful handheld devices means an expansion of their capabilities. And with the advent of an expected tablet sized device using the sophisticated iPhone operating system, Fission Media foresees a worldwide revolution in portable, instant information at a touch or finger swipe. Your organization can be part of this revolution. Contact us.

Visit AdMob Metrics for up-to-date info on who's using what in the mobile space.